- Brand activation
- Content creation
- Video creation
- Photography
Microlino France Press Conference
Client: Microlino France
Project Briefing
As part of its European expansion, Microlino — the innovative Swiss electric microcar brand with Italian design roots — planned the official launch of Microlino France. To mark this key milestone, D'ieteren Micromobility organized a high-profile press conference in Paris, aimed at introducing the Microlino to French media, automotive journalists, and lifestyle publications. The objective: create buzz around the vehicle’s unique design and urban mobility concept, while offering media the chance to meet the founders and test-drive the car on the streets of Paris.
Our Approach
To support the brand’s media presence and maximize visibility, we were tasked with capturing and producing real-time social media content throughout the press event. Our team was on the ground in Paris, managing on-the-spot photography, short-form video content, and dynamic storytelling tailored for platforms like Instagram and LinkedIn. From sleek product shots to authentic moments of journalists behind the wheel, we crafted a visual narrative that reflected both the charm of the Microlino and the vibrant energy of the Parisian setting.
Key Client Benefits
- Amplified Event Reach Beyond the Room
By producing and sharing content in real time, we extended the visibility of the press conference far beyond the invited media — reaching a broader digital audience on launch day. - Strong Social Storytelling
Our visuals captured not just the product, but the lifestyle and emotion behind Microlino’s brand — helping position it as a fun, stylish, and city-friendly mobility solution. - Press-Ready Visual Assets
The high-quality content produced during the event provided Microlino France with ready-to-use material for future PR, social campaigns, and internal communication needs.
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