- Brand activation
- Content creation
- Mobile development
- Retail solution
Digital Showroom Signage Bentley
Client: Bentley Brussels & Antwerp
Project Briefing
Bentley Brussels and Bentley Antwerp were looking for a modern digital signage solution to enhance the experience inside their showrooms. The goal was to implement a system that was visually impactful, easy to operate, and always in sync with the latest content — both from Bentley HQ and from local dealership activities. Flexibility, ease of use, and data security were key requirements to ensure seamless integration into their premium environment.
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Our Approach
To meet these expectations, we deployed our in-house digital signage platform, Xpandly, across both showroom locations. The system was installed using Apple TV-based live displays, allowing for real-time content updates and intuitive operation by the dealership teams.
With Xpandly, content scheduling and management are handled via a user-friendly dashboard, enabling staff to upload and organize visuals, videos, menu boards, or livestreams — all without technical barriers. Each display remains perfectly aligned with the brand’s premium aesthetic, while delivering relevant, engaging content to clients in the showroom.
The platform is built with enterprise-grade security in mind:
- All data is stored in highly secure AWS data centers
- SSL encryption ensures secure communication
- 24/7/365 monitoring protects the system integrity and uptime
Key Client Benefits
- Easy-to-Manage Content Delivery
Showroom staff can update content instantly, without needing external support — making day-to-day operations more efficient and flexible. - Always-On Brand Consistency
Xpandly ensures that each display reflects the latest content from Bentley HQ, while also showcasing local dealership highlights — keeping the customer experience dynamic and on-brand. - Secure, Scalable Solution
The platform offers high-level data protection and the ability to scale to multiple locations — future-proofing Bentley’s digital infrastructure across dealerships. - Enhanced In-Store Experience
From product reveals to bespoke local events, Xpandly helps transform digital screens into premium customer touchpoints — reinforcing Bentley’s luxury positioning.
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