Silent Salesmen digital display solution Bentley

Brand activation, Content creation, Mobile development, Retail solution, Web development

Client: Bentley Brussels

Date: June 4, 2018

Project Briefing

Bentley Brussels was seeking a discreet and elegant digital display solution to present key information — including vehicle specifications and pricing — directly beside each car on display. The challenge was to design a system that seamlessly integrates into the luxurious showroom environment, respects Bentley’s strict brand guidelines, and remains easy to operate and update by the dealership team. The final display had to be visually sophisticated and technically reliable, without detracting from the vehicles on show.

Our Approach

Working within the premium design standards provided by Bentley, we developed a custom iOS application to power the new “Silent Salesmen” digital displays. These displays were elegantly housed in transparent plexi and brushed inox kiosks, provided by Bentley and designed to blend effortlessly into the showroom setting.

The app was engineered to display accurate, real-time data for each specific car — including pricing, specifications, and visuals — and is managed via a user-friendly web console that allows for updates even from a smartphone. In case of connectivity issues, the application is equipped with a local load-balancing system, ensuring it continues to operate smoothly without internet access.

All data is stored securely using AWS data centers, protected by SSL encryption and 24/7/365 monitoring to meet enterprise-level security and compliance standards.

Key Client Benefits

Luxury-Aligned Digital Integration
The solution perfectly complements the refined aesthetic of the Bentley showroom, delivering high-end digital functionality without compromising the physical presentation.
Always Up-to-Date & Easy to Use
With our custom dashboard and mobile-friendly interface, staff can effortlessly update each display with the correct car details — ensuring a flawless customer experience.
Offline-Ready Reliability
Thanks to the local fallback system, the displays continue functioning even in the event of internet downtime — offering seamless and uninterrupted showroom operation.
Secure & Compliant Architecture
With enterprise-grade security infrastructure, Bentley Brussels benefits from a robust and scalable solution that respects both data integrity and brand prestige.