Goodwood Festival of Speed 2023

360° experience, Content creation, Photography, Story telling, Video creation

Client: Porsche GB & Porsche AG

Date: July 13, 2025

Project Briefing

For the 2023 Goodwood Festival of Speed — one of the most prestigious automotive events in the world — Porsche wanted to mark the brand’s 75th anniversary with a unique content activation that could both celebrate heritage and generate strong viral momentum online. The challenge was to create a moment that would be both emotionally powerful and digitally engaging, while highlighting Porsche’s legacy, innovation, and connection to fans worldwide.

Our Approach

We crafted a one-of-a-kind content experience that brought together heritage, celebrity, and cutting-edge technology in a way that honored Porsche’s past while speaking to today’s digital culture.

In collaboration with Mark Webber — former Porsche factory driver, WEC World Champion, and Formula 1 star— we organized a historic drive down the iconic Goodwood Hillclimb. But not just any drive: Mark Webber piloted the legendary Porsche No. 1, the very first vehicle ever produced by the brand.

To elevate the moment further, we introduced an immersive 360° live video experience, capturing every detail of Webber’s drive in a way never done before on the hill. The result was a creative blend of nostalgia, celebrity appeal, and digital innovation — a content piece designed for virality and emotional connection.

Key Client Benefits

Iconic Brand Storytelling with a Modern Twist
By combining Porsche’s very first car with one of its most celebrated drivers, the activation brought 75 years of history full circle, resonating deeply with fans and press alike.
Immersive and Viral-Ready Content
The 360° video format added a fresh, interactive layer to the storytelling — turning a historic drive into a sharable digital experience that stood out across platforms.
High-Visibility Activation at a Global Stage
Goodwood FOS gathers hundreds of thousands of visitors and global media — making it the perfect platform to amplify Porsche’s anniversary through a live, emotionally charged moment.
Seamless Collaboration Across Porsche Teams
Working closely with both Porsche GB and Porsche AG, we ensured that the activation aligned with international brand standards while offering creative flexibility and global relevance.