ŠKODA Virtual showroom & Enyaq launch

Brand activation, Content creation, Keynote speaker, Story telling, Web development

Client: ŠKODA Import

Date: December 20, 2021

Project Briefing

In December 2020, during the height of the COVID-19 pandemic, the Brussels Motor Show — Belgium’s largest automotive event (typically welcoming over 500,000 visitors annually) — was officially cancelled. This left a major gap for car manufacturers, including ŠKODA Import, who were preparing to showcase the launch of the brand’s first fully electric vehicle, the ŠKODA Enyaq.

Faced with the challenge of connecting with potential customers and delivering a premium experience in a fully digital format, ŠKODA Import launched the innovative ŠKODA Tower concept — a virtual showroom initiative. A key pillar of this digital strategy: live webinars dedicated entirely to the new Enyaq.

Our Approach

We designed and produced a full series of bilingual live webinar sessions, broadcasted in both French and Dutch, entirely focused on presenting the ŠKODA Enyaq from every angle — including design, technology, electric range, charging solutions, and personalization options.

The concept and content development of these sessions was carried out in close collaboration with the D’Ieteren Academy and the ŠKODA training team, ensuring that every detail aligned with brand standards and product expertise. Together, we crafted a clear, engaging storyline that was both informative and accessible for a wide audience.

To bring this to life, we set up a dedicated studio with a team of experienced video professionals, delivering high production value and smooth live execution. The sessions included a real-time Q&A system, allowing participants to submit their questions via a web interface and receive live answers from our team — recreating a two-way conversation and bringing the human touch of a showroom to the digital space.

Over several days, we created a fully interactive, premium digital experience that positioned the Enyaq as a key milestone in ŠKODA’s journey toward electrification.

Key Client Benefits

Successful Launch in a Fully Digital Context
Despite the cancellation of the Brussels Motor Show, ŠKODA Import managed to present the Enyaq to a wide audience in a highly engaging and professional format, maintaining visibility and momentum for the brand.
Real-Time Audience Interaction
Thanks to the live Q&A functionality, the webinars allowed meaningful dialogue with potential customers — increasing trust, interest, and direct product understanding.
Bilingual & Inclusive Communication
By organizing webinars in both French and Dutch, the campaign reached a broader demographic across Belgium, reinforcing ŠKODA’s commitment to accessibility and local relevance.
Premium Digital Content
The webinars not only fulfilled a launch need but also became valuable digital assets for future use in customer follow-ups, website content, and internal training.