Puilaetco Hasselt HQ corporate video

360° experience, Content creation, Photography, Video creation

Client: Puilaetco

Date: August 25, 2023

Project Briefing

To mark the opening of its new corporate headquarters in Hasselt, Puilaetco commissioned the creation of a high-quality corporate video to showcase the new office environment, located within the dynamic and forward-thinking Corda Campus. The objective was to visually express the brand’s commitment to innovation, client-centricity, and sustainability — all core values reflected in both the architecture and the ecosystem of Corda Campus. The video was intended to serve as a welcoming introduction for clients, staff, and partners, while reinforcing Puilaetco’s modern and responsible identity as a private bank.

Our Approach

We developed a refined, cinematic video that highlighted the architectural design, working atmosphere, and strategic location of the new Puilaetco headquarters. Located at Corda Campus, one of Belgium’s most renowned innovation hubs, the building is part of a larger ecosystem focused on green mobility, energy efficiency, and future-ready infrastructure — elements we ensured to integrate subtly into the visual storytelling.

Our approach included a combination of drone footage, interior walk-throughs, and contextual shots linking the offices to the wider Corda environment. The video’s tone was modern, elegant, and professional — aligning with Puilaetco’s private banking identity, while also showcasing the openness and sustainability of the workspace.

Key Client Benefits

Elegant Brand Representation
The video offers a visually compelling introduction to Puilaetco’s new HQ, reinforcing the bank’s premium positioning and professional image.
Alignment with Innovation & Sustainability
By featuring Corda Campus and its green credentials, the video aligns Puilaetco with future-forward values — important for both client perception and talent attraction.
Versatile Communication Tool
The final film serves multiple purposes: corporate presentation, onboarding, social media, and internal communication, providing long-term value beyond the initial launch.
High-Quality Production with Minimal Disruption
Our team captured the office’s essence with minimal interference to daily operations — ensuring the outcome felt natural, authentic, and high-end.