Prospeed End-of-Season Signature

Brand activation, Story telling

Client: Prospeed Competition

Date: December 19, 2025

Project Briefing

At the end of the racing season, Prospeed Competition wanted to thank the drivers and sponsors of the Porsche Carrera Cup Benelux with a meaningful end-of-year gift. The objective was clear: create a surprise that felt exclusive, premium, and emotionally aligned with the Porsche universe — while remaining realistic within a carefully controlled overall budget.

Xpandity.com was consulted to imagine and deliver the most creative and memorable element of a broader gift set, designed to delight a large number of recipients and reinforce the strong relationship between Prospeed, its drivers and its partners.

Our Approach

We focused on what matters most in a gesture of appreciation: emotion, quality, and storytelling. Our idea was to create an exclusive chocolate box featuring pralines shaped like the iconic Porsche 911, a subtle yet powerful symbol instantly recognisable to every Porsche Carrera Cup enthusiast.

To stay aligned with the championship’s identity, we sourced a box containing 12 pralines in red and white, echoing the official Porsche Carrera Cup Benelux branding. Beyond product sourcing, Xpandity managed the full fulfilment of the chocolate boxes: assembling the boxes, filling them, printing custom covers, and carefully applying each personalised sleeve to ensure a flawless final result.

The complete end-of-year package, including additional elements and final shipping, was coordinated and distributed by Prospeed, ensuring a seamless end-to-end experience for all recipients.

Key Client Benefits

By entrusting Xpandity with the most creative and sensory-driven part of the gift, Prospeed delivered a memorable experience that went beyond a standard end-of-year gesture. The chocolate box became a conversation piece: personal, delicious, and deeply connected to the Porsche racing DNA.

This approach allowed Prospeed to maximise perceived value and emotional impact while respecting strict budget constraints, proving that creativity, when strategically applied, can elevate even the smallest component into a standout brand moment.