Porsche Lifestyle 360° Experience

360° experience, Brand activation, Content creation, Mobile development, Photography, Retail solution, Web development

Client: Porsche Belgium

Date: September 15, 2020

Project Briefing

Porsche Belgium approached us with a clear objective: to bring the Porsche Lifestyle product line to life in a way that goes beyond traditional e-commerce. The goal was to create a digital experience that would allow online visitors to interact with the products, immerse themselves in the Porsche brand world, and ultimately drive greater engagement and conversion through the Porsche Online Shop. The challenge: make it feel as real and engaging as being there in person.

Our Approach

To bring the vision to life, we partnered with our sister company Little Planet, known for its expertise in immersive digital environments and 360° storytelling. Together, we co-developed the global concept and collaborated closely during the proof of concept phase, ensuring the creative and technical direction aligned perfectly with Porsche’s premium brand image and digital expectations.

The result was the Porsche Lifestyle 360° Experience — a fully interactive, virtual showroom built directly inside a real Porsche dealership. Using advanced 360° photography and smooth transitions, the experience placed users at the heart of the action, where a lifestyle model engages with a selection of Porsche Lifestyle products — from jackets and accessories to sunglasses and bags.

Each product could be clicked and explored, with a direct link to the official Porsche Online Shop for purchase. To enhance engagement, we added a gamification layer that challenged users to find 10 hidden items throughout the space — encouraging exploration and making the shopping journey more fun and rewarding.

While Little Planet led the immersive development, Xpandity worked alongside them to define the narrative flow, environment staging, and strategic integration of e-commerce and interactivity — ensuring a seamless blend of design, storytelling, and functionality.

Key Client Benefits

Immersive Product Engagement
Customers were no longer browsing a static shop — they were inside the Porsche world, exploring lifestyle items in context and interacting in a way that felt natural and inspiring.
Boosted Dwell Time & Conversions
The interactive format and gamification features resulted in significantly longer time spent on site and drove measurable traffic to the Porsche e-commerce platform.
On-Brand, Experience-Led Storytelling
By placing the Lifestyle range within a real dealership environment, the experience strengthened Porsche’s brand narrative — aligning performance, style, and heritage in a single digital activation.
Scalable & Reusable Format
The 360° experience now serves as a versatile tool for future campaigns, seasonal collections, or even dealer-level personalization, offering long-term value beyond the initial launch.