Mongrip x Michael Schumacher

Content creation, Event organisation, Photography

Client: MONGRIP™️

Date: December 7, 2023

Project Briefing

Mongrip, known for transforming authentic F1 race-used components into luxury collectibles, aimed to launch its most prestigious project to date: the MZ96 Michael Schumacher Limited Edition. The goal was to celebrate the unmatched legacy of the seven-time Formula 1 World Champion through an exclusive platinum bracelet crafted from original carbon fiber used during his 1996 Ferrari F310 season. To bring this tribute to life, Mongrip needed strategic support in initiating the right partnerships, building trust with the Michael Schumacher foundation and executing a high-impact product launch.

Our Approach

Xpandity took on a central role from the earliest stages of the project. We initiated and managed the delicate outreach to the Schumacher Foundation, clearly presenting Mongrip’s idea and guiding the conversation with transparency and respect. We helped build a collaborative negotiation framework between all stakeholders, aligning creative and commercial interests. Once the project was greenlit, our team supported the production of the official promotional video and contributed to the planning and execution of the press launch, ensuring global media attention and a coherent brand narrative around this exceptional release.

Key Client Benefits

Successful Partnership with the Schumacher Foundation
Our approach led to a formal collaboration with the Schumacher Foundation — a milestone that added exceptional credibility and emotional value to the product, while honoring Michael Schumacher’s legacy with full respect and integrity.
Strategic Project Structuring
We facilitated clear communication, expectation alignment, and structured negotiations between Mongrip and all involved parties, laying a strong foundation for a smooth and transparent collaboration.
Premium Content Production
We co-developed the official promotional video, ensuring the story of the MZ96 bracelet was told with cinematic impact and aligned with the high-end positioning of the product.
Coordinated Press Launch Support
From messaging to execution, we supported the campaign’s press debut to ensure consistency, visibility, and maximum resonance across target audiences.