Microlino Spiaggina Launch – Belgium

Content creation, Photography, Story telling, Video creation

Client: Microlino Belgium

Date: June 10, 2025

Project Briefing

To celebrate the arrival of the Microlino Spiaggina on the Belgian market, Microlino Belgium organized a multi-day press event in the heart of Antwerp. The goal was to offer the national press and selected lifestyle media an exclusive introduction to the Microlino brand, while also unveiling the Spiaggina model — a beach-inspired, open-top reinterpretation of the iconic bubble car, combining retro charm with modern electric mobility.

Hosted at the Handelsbeurs, one of Antwerp’s most prestigious historic venues — known for its stunning architecture and status as the world’s first purpose-built stock exchange — the event also marked the launch of an exciting local collaboration between Microlino, Fiera Antwerp, and Madonna Antwerp, two refined hospitality concepts developed by the team behind J&M Catering, a leader in high-end Belgian gastronomy and event experiences.

Our Approach

Xpandity.com was entrusted with capturing the full essence of the Microlino press experience, from start to finish. Our team provided both photography and video coverage, documenting every moment of the event: from the elegant setting of the Handelsbeurs, to the dynamic test drives through Antwerp, to the reveal of the Spiaggina and the vibrant interactions between press, partners, and brand representatives.

Our visual approach focused on highlighting the lifestyle character of the Microlino, the emotional reactions of first-time drivers, and the premium atmosphere of the collaboration event. All content was produced to be used immediately across social platforms and future promotional materials, maintaining Microlino’s brand consistency throughout.

Key Client Benefits

High-Impact Press Coverage
With professional visuals captured throughout the event, Microlino Belgium was able to maximize post-event visibility, offering the media high-quality assets for publication and reinforcing brand image across all channels.
Content that Matches Brand Personality
Our storytelling approach elevated the Microlino as not just a vehicle, but a design-led, lifestyle-oriented mobility solution, especially with the Spiaggina’s summer-ready look and feel.
Strategic Highlight of Local Partnerships
The event not only launched a new model, but also positioned Microlino within the Belgian cultural and culinary scene, thanks to the strategic tie-in with Madonna and Fiera — with our content bringing these collaborations to life visually.