Microlino France Press Conference

Brand activation, Content creation, Photography, Video creation

Client: Microlino France

Date: July 11, 2023

Project Briefing

As part of its European expansion, Microlino — the innovative Swiss electric microcar brand with Italian design roots — planned the official launch of Microlino France. To mark this key milestone, D’ieteren Micromobility organized a high-profile press conference in Paris, aimed at introducing the Microlino to French media, automotive journalists, and lifestyle publications. The objective: create buzz around the vehicle’s unique design and urban mobility concept, while offering media the chance to meet the founders and test-drive the car on the streets of Paris.

Our Approach

To support the brand’s media presence and maximize visibility, we were tasked with capturing and producing real-time social media content throughout the press event. Our team was on the ground in Paris, managing on-the-spot photography, short-form video content, and dynamic storytelling tailored for platforms like Instagram and LinkedIn. From sleek product shots to authentic moments of journalists behind the wheel, we crafted a visual narrative that reflected both the charm of the Microlino and the vibrant energy of the Parisian setting.

Key Client Benefits

Amplified Event Reach Beyond the Room
By producing and sharing content in real time, we extended the visibility of the press conference far beyond the invited media — reaching a broader digital audience on launch day.
Strong Social Storytelling
Our visuals captured not just the product, but the lifestyle and emotion behind Microlino’s brand — helping position it as a fun, stylish, and city-friendly mobility solution.
Press-Ready Visual Assets
The high-quality content produced during the event provided Microlino France with ready-to-use material for future PR, social campaigns, and internal communication needs.