Macan in a box

Brand activation, Content creation, Event organisation, Retail solution, Video creation

Client: Porsche Centre West-Vlaanderen

Date: December 4, 2024

Project Briefing

The campaign aimed to spotlight the arrival of the new all-electric Macan through a bold and visually impactful installation, reinforcing Porsche’s electric future. A key objective was to strengthen the visibility and brand awareness of Porsche Centre West-Vlaanderen throughout the West Flanders region during the festive Christmas period. Building on the success of the previous year, the activation was once again developed in close partnership with the City of Kortrijk, integrating seamlessly into the Winter Village on the Grote Markt to engage a broad and diverse public audience at the heart of the city.

Our Approach

Strategic Placement
We positioned the container box at the heart of Kortrijk’s bustling Christmas market, attracting the attention of the estimated 700,000 visitors.
Showcasing Innovation
The all-electric Macan served as a powerful symbol of Porsche’s commitment to sustainable mobility.
Interactive Experience
Our sister company, Viewkraft.com, integrated an eye-catching hologram display, creating an interactive and engaging experience for passersby.

Key Client Benefits

Enhanced Brand Visibility
The prominent placement and unique display generated significant attention and increased brand awareness for Porsche Centre West-Vlaanderen in the region.
Showcasing Cutting-Edge Technology
The all-electric Macan and the innovative hologram technology effectively communicated Porsche’s focus on innovation and the future of automotive.
Engaging Customer Experience
The interactive display created a memorable experience for potential customers and strengthened brand affinity.