Driven by Dreams – A 360° Celebration of 75 Years of Porsche

360° experience, Content creation, Web development

Client: Porsche Belgium

Date: December 4, 2023

Project Briefing

In 2023, Porsche celebrated 75 years of innovation, performance, and design with a series of events across the globe. In Belgium, this milestone took form as an extraordinary exhibition hosted in the iconic Autoworld Brussels — one of Europe’s most prestigious automotive museums, located in the heart of Parc du Cinquantenaire.

For the occasion, Porsche Belgium transformed nearly the entire museum into a full Porsche universe, featuring exclusive models from the Porsche Museum in Stuttgart, legendary motorsport winners, rare prototypes, and privately owned collector cars. The exhibition offered an unparalleled look at the brand’s evolution — from its earliest icons to cutting-edge innovations.

To extend the reach of this historical celebration, Porsche Belgium entrusted us with a clear mission: capture the exhibition in an immersive, lasting, and globally accessible format.

Our Approach

In partnership with our sister company Little Planet, we developed a fully interactive 360° virtual tour of the Driven by Dreams exhibition — turning a physical tribute to Porsche’s legacy into a timeless digital experience.

Our approach included:
– On-site 360° capture of the full exhibition, including rare angles and hidden gems
– Integration of interactive touchpoints, allowing visitors to click and learn more about each vehicle or moment in Porsche’s history
– A user-friendly interface that mirrors the premium, clean aesthetics of the Porsche brand
– Creative storytelling that brings together heritage, design, motorsport, and innovation in one seamless journey

Thanks to Autoworld’s stunning architecture and our advanced imaging techniques, the final result offers an emotionally rich and technically precise experience for Porsche fans — accessible from anywhere in the world.

Key Client Benefits

Global Accessibility Beyond the Exhibition
The virtual tour extended the exhibition’s lifespan and impact, making it accessible 24/7 to international fans, collectors, and media — even after the physical event concluded.
A Premium Digital Asset for Long-Term Use
Porsche Belgium now benefits from a branded, evergreen experience that can be used in marketing, education, press relations, and internal storytelling.
Heritage Meets Innovation
By blending 75 years of legacy with immersive digital storytelling, Porsche reinforced its reputation as a brand that continuously evolves — while always staying true to its dreams.