Celebrating 125 Years of ŠKODA in 360°

360° experience, Brand activation, Content creation, Photography, Story telling, Web development

Client: ŠKODA Import

Date: December 28, 2020

Project Briefing

To mark the global celebration of ŠKODA’s 125th anniversary, ŠKODA Import Belgium curated an impressive exhibition at the iconic Autoworld Brussels — a historic automotive museum located in the heart of Parc du Cinquantenaire, known for its prestigious displays and architectural beauty.

The exhibition traced ŠKODA’s evolution from its earliest models to its modern, electrified vehicles, highlighting the legacy, innovation, and forward-thinking spirit of the brand. ŠKODA Import wanted this milestone to reach far beyond the museum walls — and entrusted us to capture the essence of the event in a timeless, accessible, and immersive digital format.

Our Approach

In collaboration with our sister company Little Planet, we produced a 360° immersive virtual tour of the entire ŠKODA 125 Years exhibition. This wasn’t just a digital walkthrough — it was a rich, interactive journey that allowed users to explore the cars, stories, and atmosphere of the exhibit as if they were physically there.

Our team handled the full on-site execution:
– High-resolution 360° imagery capturing the depth and layout of the exhibition;
– Seamless user interface allowing for intuitive navigation;
– Embedded hotspots and informational pop-ups to enrich the user experience.

Thanks to the Autoworld’s architectural elegance and our creative setup, the tour became a visually striking and emotionally engaging digital experience — allowing viewers from around the world to discover the heritage of ŠKODA in just a few clicks.

Key Client Benefits

Global Accessibility Beyond the Physical Event
The 360° tour made the exhibition accessible to anyone, anywhere — amplifying the reach of the campaign and extending its visibility long after the physical event ended.
Heritage Digitized for Long-Term Use
ŠKODA Belgium now owns a high-value digital asset that can be used across internal platforms, press materials, and brand storytelling for years to come.
Brand Prestige Through Innovation
By integrating immersive technology with a heritage narrative, the project reinforced ŠKODA’s image as a brand that honors its past while embracing digital innovation.