Mission Mascot – Porsche Museum for Kids

360° experience, Brand activation, Content creation, Photography, Web development

Client: Porsche Museum

Date: April 24, 2023

Project Briefing

The Porsche Museum in Stuttgart is more than just a home for iconic sports cars — it’s also a space to inspire future generations of fans. With a strong belief that curiosity starts young, Porsche wanted to create a fun and engaging digital experience for children, encouraging them to explore the museum in a playful way while learning about the brand’s legendary history.

The challenge? Make the museum captivating for children by combining education with entertainment — and do it in a format accessible from anywhere. The experience needed to bring to life the museum’s mascots, Tom Targa and Tina Turbo, and guide young visitors through a journey of discovery.

Our Approach

To meet this goal, we developed a gamified 360° exploration platform designed specifically with young users in mind. Using a previously captured 360° immersive tour of the Porsche Museum, we reimagined the content through the lens of a child’s curiosity.

Here’s how we did it:
– We hid the mascots Tom Targa and Tina Turbo throughout the virtual museum
– Kids are invited to find and collect them by navigating through different areas
– Each discovery unlocks a new mini-fact or visual surprise, subtly introducing them to Porsche’s heritage
– The interface was designed to be simple, interactive and visually appealing for young audiences

While the game is simple at its core, it successfully creates engagement through exploration, encouraging children to look closely, ask questions, and dive deeper into the Porsche world.

Key Client Benefits

Engaging Young Visitors Digitally
Porsche now has a playful and educational tool that allows children to engage with the brand even before they set foot in the museum.
Reinforcing Brand Affinity Early On
By focusing on storytelling and gamification, Porsche builds positive emotional connections with the next generationof fans — positioning the brand not only as performance-driven, but as imaginative and accessible.
Reusable Platform with Scalable Potential
This gamified layer can be easily adapted for future exhibitions, school partnerships, or special editions — offering long-term value and versatility for Porsche Museum’s digital strategy.