Richer Life Plan

Brand activation, Content creation, Story telling, Video creation

Client: Puilaetco | A Quintet Private Bank

Date: May 10, 2023

Project Briefing

Puilaetco approached us with the objective of creating a clear and engaging explainer video for their secure digital platform, the Richer Life Plan (RLP). This innovative, web-based solution offers clients a private and secure digital vault to store and manage their personal assets. The goal was to visually communicate the platform’s unique value: providing both the bank and its clients with a comprehensive, real-time overview of their global financial situation — all within a highly secure environment. The explainer video was intended to simplify this complex offering and reinforce Puilaetco’s position as a forward-thinking private bank.

Our Approach

End-to-End Video Production
To effectively communicate the value of the Richer Life Plan (RLP), we managed the entire production of a concise and informative video, delivered in both French and Dutch. From the initial scriptwriting to casting, location scouting, and multi-day shoots across several locations, we oversaw every stage of the creative process. The result is a clear, accessible video that helps demystify the RLP platform and reinforces Puilaetco’s commitment to innovation and client-centric digital solutions.

Key Client Benefits

Clear Communication of a Complex Offering
The video simplifies and visualizes the Richer Life Plan’s value, making an abstract digital solution understandable and relatable for a wide audience.
Multi-Language Reach
By producing the video in both French and Dutch, the message reaches Puilaetco’s core Belgian clientele effectively, increasing accessibility and engagement.
End-to-End Creative Control
Full ownership of scripting, casting, location scouting, and filming ensured consistency in tone, messaging, and visual identity throughout the project.
High Production Value
Multi-location, multi-day shoots brought depth, professionalism, and a human dimension to the final video, aligning with the premium image of Puilaetco.
Strategic Client Engagement Tool
The video serves as a versatile asset for Puilaetco, useful across digital channels, private client presentations, and internal training.
Strengthened Brand Credibility
Presenting the RLP in a polished, trustworthy, and visually appealing format reinforces Puilaetco’s positioning as an innovative, client-focused private bank.
Future-Proof Content
The modular structure of the video allows for future adaptations or updates as the RLP evolves over time.