Mongrip x Bentley x EH0601

Brand activation, Content creation, Event support, Photography, Story telling, Strategic Partnership Builder, Video creation

Client: Mongrip™️

Date: October 11, 2021

Project Briefing

In collaboration with Bentley Brussels and Belgian influencer EH0601, Mongrip set out to create a truly unique, emotion-driven product: a limited-edition bracelet made from a used tire of a Bentley Continental GT Speed, driven during a private track day session. Initially conceived as a personal keepsake for EH0601, the idea quickly evolved into a broader project celebrating motorsport passion, craftsmanship, and purpose. The tire in question had been pushed on the legendary Spa-Francorchamps circuit by both EH0601 and young Belgian racing talent Ulysse De Pauw — creating a symbolic link between lifestyle, performance, and legacy. The ultimate goal was not only to create a high-end collectible but also to support a meaningful cause, with all proceeds from the 106 limited units going to a children’s charity.

Our Approach

We facilitated and shaped the project from its earliest stages, acting as a connector and creative partner between Mongrip, Bentley Brussels and EH0601. Our team coordinated the recovery of the original used tire, contributed to the visual identity of the collection, and supported the storytelling that transformed a racing moment into a piece of wearable memory.

We also produced a cinematic short film, showcasing the very same Bentley Continental GT Speed in action — a visual tribute that brought emotion and depth to the story, even though the shoot happened after the original track session. Once the bracelet was completed, we helped organize a dedicated launch evening, giving fans, clients, and press the opportunity to discover the piece firsthand and support the charitable cause.

Read also: Le Vif & Red Racing Green Magazine

Key Client Benefits

Authentic, Emotion-Driven Brand Storytelling
The project went beyond product — it captured a moment, a car and a shared passion. We helped translate that into a powerful brand story with emotional and collectible value.
Seamless Collaboration Across Stakeholders
By coordinating between influencer, brand, and dealership, we ensured a smooth process that respected each party’s identity while aligning with a unified creative vision.
Purpose-Driven Luxury Marketing
The project stood out not only for its exclusivity but also for its impact: all proceeds from the 106 bracelets supported a Belgian charity “L’accueil Familial” working to provide children with stable, loving homes.
Multimedia Content with Lasting Impact
From visual identity to short film and launch event, the content created around the bracelet extended its life well beyond the track — fueling engagement across digital channels and press coverage.