Bentley Continental GT Mulliner experience

Brand activation, Content creation, Photography, Story telling, Strategic Partnership Builder, Video creation

Client: Bentley Brussels

Date: April 21, 2021

Project Briefing

Bentley Brussels aimed to present the Continental GT Mulliner Convertible in a fresh, engaging way — going beyond traditional product photography to connect the car with a refined lifestyle narrative. The goal was to highlight the vehicle’s craftsmanship, elegance, and luxury appeal while subtly integrating Bentley-branded merchandise. The challenge: craft a visual story that reflects the spirit of the Mulliner while appealing to a broader luxury-minded audience.

Our Approach

Rather than simply photographing the car in front of a high-end hotel, we conceptualized a day-in-the-life experience — a lifestyle story featuring the Bentley GTC Mulliner as the main character. In collaboration with the prestigious Steigenberger Icon Wiltcher’s Hotel in Brussels, we created a seamless narrative that fused mobility, luxury, and style.

We produced a short lifestyle film and supporting photo series, showcasing the car in motion and in context — from city streets to sophisticated interiors. Alongside the vehicle, we integrated Bentley merchandise such as sunglasses, luggage, and accessories, while also incorporating exclusive fashion pieces provided by Superdry Belgium, offering a fresh crossover between high-performance automotive luxury and modern urban elegance.

Key Client Benefits

Elevated Brand Perception
The final production positioned the Continental GT Mulliner not just as a car, but as a lifestyle statement, resonating with aspirational audiences beyond the typical automotive segment.
Multi-Brand Synergy
By collaborating with Steigenberger and Superdry Belgium, Bentley Brussels benefited from enhanced storytelling potential, opening the door to new brand associations and wider lifestyle relevance.
High-End Content Production
The lifestyle video and photo assets delivered a premium, cinematic look and feel — perfect for social media, website use, and client engagement — far beyond what a standard shoot would offer.
Merchandise Integration with Purpose
The subtle inclusion of Bentley merchandise within a real-life narrative gave these accessories context and desirability, creating new touchpoints for brand engagement.