Porsche New Taycan launch

Brand activation, Content creation, Event organisation, Story telling, Video creation

Client: Porsche Centre West-Vlaanderen

Date: April 3, 2024

Project Briefing

Porsche Centre West-Vlaanderen approached us with a clear objective: to create an impactful launch event for the new Taycan facelift 2024, aimed specifically at three key target groups — current Taycan owners (with vehicles over 1.5 years old), potential buyers, and high-intent prospects. The event needed to highlight the vehicle’s updated design, enhanced lighting, and increased electric performance, while reinforcing Porsche’s leadership in the future of mobility.

Our Approach

We imagined and delivered an Electrifying Launch Event that brought the essence of the new Taycan to life in a sophisticated and immersive setting. Hosted at the innovative Smappee headquarters, the event blended brand storytelling, product innovation, and sustainability in a powerful experience.

We were responsible for the full creative and operational execution: from designing the event concept and coordinating all logistics, to producing engaging visual content and onsite animations. A live on-stage conversation between the CEO of Porsche Centre West-Vlaanderen and the CEO of Smappee explored the parallel evolution of green energy and electric driving — building a meaningful narrative around the Taycan’s latest advancements. The evening culminated in a dynamic light show unveiling, highlighting the power and elegance of the new model.

Key Client Benefits

Targeted Brand Activation
The event was strategically designed to speak directly to Porsche’s core audience segments, creating a high-value moment that drove engagement, interest, and potential conversion.
Elevated Product Experience
By integrating storytelling, design, and technology, we delivered a launch moment that matched the sophistication and innovation of the Taycan facelift itself — leaving a lasting impression on all guests.
Thought Leadership Positioning
The live CEO conversation positioned Porsche Centre West-Vlaanderen not just as a dealership, but as an active voice in the future of sustainable mobility and energy innovation.
Full-Service Event Execution
From concept to content production, our team managed the entire event lifecycle — ensuring seamless execution and a premium brand experience at every touchpoint.