MONGRIP x Spa-Francorchamps – The Raidillon Collection

360° experience, Brand activation, Content creation, Drone filming & photography, Photography, Story telling

Client: Mongrip

Date: July 22, 2025

Project Briefing

To commemorate the legendary Raidillon corner at the Circuit de Spa-Francorchamps, Mongrip set out to create a collector’s piece like no other: the Raidillon Limited Edition from the Curbstone Collection.
This exclusive launch aimed to preserve a true piece of motorsport history — using original kerbstones from the circuit — and transform it into a tangible object of desire for fans worldwide. To support this initiative, Mongrip required a strong, emotionally compelling video campaign that would reflect the uniqueness and passion embedded in the product.

Our Approach

Together with our sister company Little Planet, we brought this exceptional project to life by anchoring it in its physical and emotional origin. We began by documenting the dismantling of the original curbs at Spa-Francorchamps, capturing this key moment on site to lend visual authenticity and storytelling depth to the campaign.

Xpandity.com led the creative direction and narrative structure of the promotional video, while Little Planet handled full production—including 360° drone footage, cinematic shots, and AI-generated visuals—to express the adrenaline, precision, and symbolism of the Raidillon corner. The result is a video that seamlessly blends real-life footage, 3D product renders, and curated sound design to stir emotion and convey legacy.

Additional content creation included high-end product photography and complementary video fragments designed to enrich the campaign and provide impactful assets for press and digital media.

Key Client Benefits

Emotional Storytelling through visual authenticity
The on-site documentation of the dismantling process created a direct, credible connection between the collection and its source, adding emotional depth to the brand narrative.
Cinematic Brand Reveal
The hero video—rooted in a strong storyline—provided Mongrip with a flagship communication piece, capturing both the product’s uniqueness and the spirit of Raidillon.
Content Ecosystem ready for launch
From promotional teasers to product stills and storytelling vignettes, Mongrip was equipped with a complete package of visuals ready to fuel the campaign across web, social, and press.