Microlino x Starksy – Influencer Launch Night

Content creation, Photography, Story telling, Video creation

Client: Microlino Belgium

Date: July 10, 2025

Project Briefing

To support the national rollout of the Microlino micro-electric vehicle, Microlino Belgium partnered with Starksy, a platform connecting premium lifestyle brands with high-profile influencers. The goal: build brand visibility and buzzthrough a curated network of creators who would use and promote the vehicle for one year across their social media channels.

To amplify the start of this collaboration, Microlino Belgium hosted a dedicated launch night during which several Microlino vehicles were officially delivered to selected influencers and public personalities. The evening needed to be captured in a way that reflected both the unique character of the Microlino and the lifestyle appeal of the collaboration.

Our Approach

We were commissioned to visually document the Starksy x Microlino event and deliver a vibrant highlight video capturing the energy of the evening.

Our scope of work included:

On-site photo coverage to document deliveries and interactions between the guests, influencers, and brand team.

Production of a dynamic event video, including interviews, first reactions, branded handovers, and lifestyle moments — perfect for social sharing and future marketing use.

Capturing a photographic narrative that reflected the stylish, playful, and urban positioning of the Microlino brand — from close-ups of vehicle handovers to atmosphere shots and influencer portraits.

Key Client Benefits

Engaging Content for Social Media & PR
The assets we produced were immediately usable by both Microlino Belgium and Starksy’s influencer network, helping to generate momentum and reach far beyond the event.
Seamless Brand Representation
By aligning the event visuals with Microlino’s brand tone — fun, forward-thinking, and compactly stylish — the content strengthened brand coherence and helped create a buzzworthy moment.
First-Class Launch Documentation
The professional capture of the launch night offered the client a high-quality record of a milestone partnership, with materials ready to be reused in newsletters, recaps, press releases, and product storytelling.