Supercar Story – A 360° Immersive Tribute to Automotive Icons

360° experience, Content creation, Photography, Web development

Client: Autoworld Brussels

Date: December 20, 2021

Project Briefing

For its latest major exhibition of the year, Autoworld Brussels — one of Europe’s most renowned automotive museums located in the historic Parc du Cinquantenaire — set out to pay tribute to one of the most exhilarating chapters in automotive history: the Supercar era.

Over forty exceptional vehicles, from vintage icons to contemporary performance marvels, were carefully selected and presented in a unique, scenographic environment, offering visitors a rare glimpse into the evolution of power, design, and prestige. The goal was not only to create a spectacular physical exhibition, but also to extend its reach and legacy far beyond the museum walls.

Our Approach

To meet this vision, we produced a 360° immersive walk-through of the entire Supercar Story exhibition. The experience was designed to allow digital visitors to explore the exhibit as if they were walking through it in real life, discovering legendary models from brands like Ferrari, Lamborghini, Porsche, Bugatti, McLaren, and more.

Our production included:
– High-resolution 360° imaging of the full exhibition layout
– Smooth navigation with intuitive controls to mimic a real-life tour
– Immersive storytelling that celebrates both the design and emotion behind these dream machines
– Visual consistency with Autoworld’s premium identity and exhibition tone

Key Client Benefits

Extended Visibility & Engagement
The 360° experience provided Autoworld with a powerful digital extension of the exhibition, allowing visitors from around the world to engage with the content beyond the venue’s physical limits.
A Timeless Digital Archive
Autoworld now benefits from a permanent virtual record of one of its most spectacular exhibitions — a valuable asset for marketing, partnerships, and educational outreach.
Enhancing the Museum’s Digital Appeal
By embracing immersive technology, Autoworld reinforces its image as an innovative and future-oriented museum, while staying true to its mission of preserving automotive heritage.