D’Ieteren Experience Day

Photography

Client: D'ieteren

Date: June 24, 2025

Project Briefing

Mobility Solutions by D’Ieteren organized the D’Ieteren Experience Day with the goal of offering the Belgian automotive press an exclusive look into its evolving mobility vision. Hosted at the historically rich Ferme de Mont-Saint-Jean, the event brought together leading journalists to test-drive a selection of vehicles across brands such as Audi, Volkswagen, Porsche, Škoda, SEAT, CUPRA, and Maserati.

Beyond the vehicle lineup, the event served as a platform to communicate D’Ieteren’s broader mobility strategy. In his keynote, Joris Spigt, Director of Mobility Solutions, presented the company’s forward-thinking commitment to electrification, sustainability, circular economy, and accessible mobility for all — underlining the shift from products to human-centered services.

Our Approach

Xpandity was commissioned to visually capture the essence of the Experience Day, ensuring the atmosphere, key messages, and premium nature of the event were clearly reflected through imagery.

Our photography team was on-site throughout the day to:

Cover the full event flow, including test drives, keynote presentations, and informal networking moments;

Deliver high-quality, editorial-style images tailored for both external media use and internal marketing communications;

Maintain brand consistency while highlighting the diversity of D’Ieteren’s portfolio and its commitment to shaping the future of mobility.

The result was a collection of dynamic visuals that told the story of the day in a compelling and authentic way.

Key Client Benefits

Professional Visual Coverage for Press & Marketing
D’Ieteren received a ready-to-use library of premium event images, suitable for press releases, internal newsletters, and digital content, ensuring strong post-event visibility.
Authentic Storytelling Through Photography
The imagery captured not just products, but conversations, engagement, and innovation, reinforcing D’Ieteren’s positioning as a leader in next-generation mobility.
Seamless On-Site Execution
Our team integrated effortlessly into the event, delivering non-intrusive, high-quality coverage while respecting the flow and tone of the day.