360° Easter activation online game

360° experience, Brand activation, Content creation, Mobile development, Photography, Web development

Client: Porsche Belgium

Date: April 19, 2021

Project Briefing

Following the success of the Porsche Lifestyle 360° Experience — a proof of concept developed in September 2020 to showcase the brand’s lifestyle products through an immersive digital environment — Porsche Belgium was looking for a seasonal, playful activation to engage its audience in a fresh way for Easter. The challenge was to reuse the existing 360° engine, turning it into a light-hearted and interactive online game while staying true to Porsche’s premium image. The goal: encourage deeper engagement, spark curiosity, and drive traffic through a branded digital experience.

Our Approach

Working again in collaboration with our sister company Little Planet, we adapted the original immersive experience into a themed online Easter game. Using the same 360° virtual environment as a foundation, we transformed the Porsche dealership setting into a playful space where users were invited to find 9 hidden Porsche-themed Easter eggs cleverly placed throughout the experience.

This updated version retained the immersive, user-friendly navigation and was optimized for both desktop and mobile, ensuring accessibility for a wide audience. Xpandity and Little Planet co-created the game concept, adapted the interactive design, and integrated it seamlessly into the existing platform — maintaining visual consistency while adding gamification elements to keep users engaged.

Key Client Benefits

Seasonal Engagement with Brand Consistency
By reusing the proven 360° engine, Porsche Belgium was able to launch a timely and playful activation without compromising on brand integrity or user experience.
Increased Website Interaction & User Retention
The gamified format encouraged users to spend more time on site, explore the environment, and return to complete the challenge — boosting both visibility and engagement.