Taycan Facelift Launch Teaser

Brand activation, Content creation, Story telling, Video creation

Client: Porsche Belgium

Date: March 11, 2024

Project Briefing

To mark the arrival of the new Porsche Taycan facelift in Belgium, Porsche Belgium aimed to create anticipation and excitement around the launch — without revealing too much too soon. The objective was to produce an Instagram teaser reel that captured attention on social media, emphasized the evolution of the Taycan, and built intrigue ahead of its physical debut in the national dealership network.

Our Approach

We developed a cinematic and emotionally charged teaser reel, designed to spark curiosity while subtly hinting at the upgrades and performance DNA of the refreshed Taycan. Our creative direction focused on lighting, close-up details, and dynamic transitions, allowing us to showcase the silhouette and updated elements without fully revealing the car.

Sound design, motion, and a sense of rhythm were used to evoke power and refinement, keeping the reel in line with Porsche’s premium brand identity. The content was optimized for Instagram Reels and other social media platforms, ensuring maximum reach and impact in a short, visually compelling format.

Key Client Benefits

Buzz Without the Reveal
The teaser created a sense of anticipation without giving everything away — allowing Porsche Belgium to build momentum ahead of the official showroom unveiling.
Brand-Aligned Storytelling
Through sleek visuals and restrained narrative, the reel reinforced Porsche’s values of innovation, performance, and elegance while sparking curiosity among enthusiasts.
Optimized for Engagement
Delivered in a format designed for social media virality, the teaser maximized its digital impact with minimal on-screen time — ideal for modern, mobile-first audiences.