Silent Salesmen digital display solution Lamborghini

Brand activation, Content creation, Mobile development, Retail solution, Web development

Client: Lamborghini Brussels & Antwerp

Date: September 16, 2018

Project Briefing

Lamborghini Brussels & Antwerp sought a refined digital display solution to present real-time pricing and key vehicle information next to their showroom cars. The system needed to integrate seamlessly into custom-designed furniture provided by Lamborghini, featuring built-in iPads, and deliver a user experience that matched the brand’s premium, performance-driven image. A key requirement was that the solution be easy to manage, secure, and remain fully functional even in case of network outages.

Our Approach

We developed a custom iOS application tailored to Lamborghini’s brand identity and specific dealership needs. The app was installed on iPads embedded within the showroom display furniture and is designed to deliver up-to-date pricing and model information in real time, for each car on display.

The system includes a user-friendly dashboard, accessible via desktop or mobile, allowing dealership staff to easily update content, even on the go. To ensure uninterrupted performance, we implemented a local fallback system — meaning that if internet connectivity is lost, the app continues to function smoothly with locally stored data.

All data is managed with enterprise-grade security and compliance standards, including SSL encryption, 24/7/365 monitoring, and storage within highly secure AWS data centers.

Key Client Benefits

Seamless Integration with Lamborghini’s Aesthetic
The solution fits perfectly within the elegant, performance-focused design of Lamborghini showrooms, delivering digital functionality without visual distraction.
Always Accurate, Always Available
The app ensures that each car’s pricing and specs are always up to date — while remaining fully operational offline, guaranteeing a premium experience at all times.
Easy-to-Use, Mobile-First Management
Dealership teams can update display content from anywhere, thanks to the intuitive dashboard — reducing administrative workload and improving agility.
Built with Security at the Core
With advanced data protection protocols, Lamborghini benefits from a secure, scalable solution that meets the high standards expected by a luxury automotive brand.