Digital Showroom Signage Bentley

Brand activation, Content creation, Mobile development, Retail solution

Client: Bentley Brussels & Antwerp

Date: June 1, 2018

Project Briefing

Bentley Brussels and Bentley Antwerp were looking for a modern digital signage solution to enhance the experience inside their showrooms. The goal was to implement a system that was visually impactful, easy to operate, and always in sync with the latest content — both from Bentley HQ and from local dealership activities. Flexibility, ease of use, and data security were key requirements to ensure seamless integration into their premium environment.

Our Approach

To meet these expectations, we deployed our in-house digital signage platform, Xpandly, across both showroom locations. The system was installed using Apple TV-based live displays, allowing for real-time content updates and intuitive operation by the dealership teams.

With Xpandly, content scheduling and management are handled via a user-friendly dashboard, enabling staff to upload and organize visuals, videos, menu boards, or livestreams — all without technical barriers. Each display remains perfectly aligned with the brand’s premium aesthetic, while delivering relevant, engaging content to clients in the showroom.

The platform is built with enterprise-grade security in mind:

All data is stored in highly secure AWS data centers
SSL encryption ensures secure communication
24/7/365 monitoring protects the system integrity and uptime

Key Client Benefits

Easy-to-Manage Content Delivery
Showroom staff can update content instantly, without needing external support — making day-to-day operations more efficient and flexible.
Always-On Brand Consistency
Xpandly ensures that each display reflects the latest content from Bentley HQ, while also showcasing local dealership highlights — keeping the customer experience dynamic and on-brand.
Secure, Scalable Solution
The platform offers high-level data protection and the ability to scale to multiple locations — future-proofing Bentley’s digital infrastructure across dealerships.
Enhanced In-Store Experience
From product reveals to bespoke local events, Xpandly helps transform digital screens into premium customer touchpoints — reinforcing Bentley’s luxury positioning.