Drive. Dare. Lead. The TD SYNNEX Client Experience

Brand activation, Content creation, Event organisation, Event support, Keynote speaker, Photography, Story telling, Strategic Partnership Builder, Video creation

Client: TD Synnex Belgium

Date: June 20, 2022

Project Briefing

TD SYNNEX Belgium (formerly Tech Data) aimed to reward and strengthen ties with its most valuable B2B clients — a select group of sales managers, CEOs, and strategic partners. The objective was clear: design a premium incentive experience that went far beyond the typical corporate event. The goal was to connect people, create lasting memories, and inspire participants to push beyond their everyday limits — in a way that reflected the energy, challenge, and pace of the IT industry, but far removed from the usual business context.

Our Approach

We crafted a bold and immersive program, hosted across two exceptional venues in Wallonia: the elegant Domaine de la Noiseraie and the historical Fort de Suarlée — a decommissioned military fortress with a raw, adventurous setting ideal for high-intensity challenges.

The day began with an adrenaline-fueled off-road driving session using Land Rover vehicles, where participants navigated rugged terrain under the guidance of professional instructors — showcasing the power of both the machines and the drivers behind the wheel. The experience pushed guests to reconsider what they (and the vehicles) were capable of, in a safe but surprising environment.

In the second part of the day, participants were taken through a series of transformational physical and mental challenges designed to test their personal boundaries: walking on burning stones, stepping on broken glass, and even breaking techniques — all led by certified experts in performance and mindset training.

To complete the day, we hosted a keynote on leadership and personal growth, followed by a relaxed barbecue and drinks. To reward courage and participation, a prize lottery was held for the standout performers, adding a playful and memorable conclusion to an extraordinary day.

Key Client Benefits

Memorable & Emotionally Impactful Experience
TD SYNNEX clients didn’t just attend an event — they lived a transformative experience that will be remembered long after. It fostered strong emotional engagement and reinforced client loyalty.
Meaningful Business Networking
By creating moments of shared challenge and celebration, the event strengthened relationships between clients, partners, and the TD SYNNEX team — in an authentic, non-corporate setting.
Beyond Expectations
The combination of adrenaline, personal transformation, and thought leadership offered participants something far beyond a typical incentive — aligning perfectly with the theme of pushing limits, both personally and professionally.
Turnkey Execution from A to Z
We managed the entire experience — from location selection and logistics to activity coordination, keynote content, food & beverage, and rewards — delivering a seamless and elevated incentive event.