Puilaetco Christmas party event

Brand activation, Event organisation, Photography, Strategic Partnership Builder, Web development

Client: Puilaetco

Date: December 21, 2022

Project Briefing

At the close of a dynamic year, Puilaetco wanted to create a memorable and unifying end-of-year event for its teams across Belgium. The goal was to celebrate achievements, strengthen internal bonds, and set the tone for a booming year ahead. The event needed to reflect the bank’s premium positioning, appeal to a diverse internal audience, and deliver a unique and immersive experience built around a refined thematic concept.

Our Approach

To bring this vision to life, we curated an exclusive evening experience at Brussels Expo, fully privatizing the world-renowned Bond In Motion exhibition — the largest official collection of original James Bond vehicles and memorabilia, and a first-time showcase in Belgium at that moment.

The chosen James Bond theme was a perfect fit: luxurious, mysterious, and cinematic — echoing the values of a private banking brand like Puilaetco. Guests were welcomed with a cocktail reception, followed by a private tour of the exhibition, setting the stage for a unique evening. A CEO speech provided a moment of reflection and recognition, before the night flowed into a walking dinner, live band performance, and party under atmospheric Bond-inspired lighting.

To enhance the immersive vibe, we added a photo booth experience with 007-style props, offering guests the chance to step into the world of Bond with a playful twist — blending elegance with entertainment.

Key Client Benefits

A High-End, Thematic Experience
By linking the event to the Bond In Motion exhibition, Puilaetco offered its staff a unique and premium celebration that resonated with the brand’s refined identity.
Stronger Team Connection Across Offices
With teams from all offices gathered in one place, the evening became a rare and valuable opportunity to reinforce internal cohesion in an elegant yet relaxed setting.
Memorable, Shareable Moments
Between the exclusive venue, live music, and photo booth activation, the event created lasting memories and fun moments that encouraged interaction, laughter, and celebration.
Seamless Turnkey Execution
From venue selection to creative theming, logistics, content flow, and entertainment, we ensured a flawless execution, allowing Puilaetco to fully enjoy the evening alongside their staff.