Porsche all-electric Macan launch event

Content creation, Photography, Story telling, Video creation

Client: Porsche Belgium

Date: June 18, 2024

Project Briefing

At the start of 2024, Porsche officially unveiled its second fully electric vehicle: the all-electric Macan. To mark this significant launch, Porsche Belgium initiated a nationwide roadshow — “Electric Days”, aiming to introduce the new Macan EV to customers, fans, and prospects across the country. The roadshow included 9 key locations within the Porsche Belgium dealership network, with the goal of maximizing exposure, generating excitement, and strengthening the brand’s electric mobility message.

Our Approach

To support the launch and amplify the roadshow’s visibility, we were tasked with delivering engaging, platform-ready content across all digital touchpoints. Our team produced a series of short teaser videos (reels) tailored for social media — each crafted to build anticipation ahead of every stop of the tour.

Following the full campaign, we also produced a high-quality after movie that captured the energy, design, and innovation of the all-electric Macan, as well as the public’s enthusiastic reception at each event location. The video combined dynamic driving shots, live audience reactions, and sleek design details, reflecting the premium spirit of the Porsche brand.

Key Client Benefits

Consistent & Engaging Social Media Presence
Through timely teaser reels, Porsche Belgium was able to maintain buzz across nine stops, keeping digital audiences engaged and informed throughout the campaign.
Premium After Movie with Lasting Value
The final recap video served as a powerful storytelling tool — showcasing the success of the roadshow, reinforcing Porsche’s commitment to electrification, and providing reusable content for internal and external communications.
Cohesive Visual Identity Across Locations
Despite the multi-stop format, the video content ensured a consistent tone and look, strengthening brand perception and aligning with Porsche’s high standards.