Porsche Driven By Dreams

Content creation, Photography, Story telling, Video creation

Client: Porsche Belgium x Autoworld

Date: December 20, 2023

Project Briefing

To celebrate the 75th anniversary of Porsche (1948–2023), Porsche Belgium launched a series of national activations in alignment with the brand’s global “Driven by Dreams” campaign. As a centerpiece of these celebrations, Porsche Belgium collaborated with Autoworld Brussels — a renowned automobile museum housed in the historic Parc du Cinquantenaire — to host a major exhibition tracing Porsche’s evolution through iconic models, rare collector cars, and never-before-seen prototypes. The objective was to create not just an exhibition, but a moment of emotion and storytelling that would honor Porsche’s legendary past while engaging both long-time enthusiasts and new audiences.

Our Approach

With the exhibition already promising to be one of the most visually stunning Porsche displays ever seen in Belgium, we proposed to take it one step further: by creating an original, cinematic short film that would bring the museum — and Porsche’s story — to life in an unexpected way.

Inspired by “Night at the Museum”, we imagined a whimsical nighttime scenario where the exhibits come alive. The star? A spirited little remote-controlled Porsche 911 Martini, sneaking into the museum after hours to admire the stunning Porsche lineup. The story escalates into a playful chase through the museum after the curious car is spotted by a night guard.

From storyboarding and casting to filming, direction, and post-production, our team handled the entire process in-house. The result was a magical 110-second video that transformed the exhibition into a dreamlike experience — capturing the wonder and imagination at the heart of the Porsche brand.

Key Client Benefits

Emotional Storytelling at Its Best
By turning a static exhibition into a living, breathing story, we went beyond the traditional format — creating a piece that sparked both nostalgia and delight.
Viral-Ready Creative Content
The film was widely shared across social media and internal Porsche channels, drawing praise for its originality and charm — and helping amplify the reach of the exhibition.
Full-Circle Brand Alignment
The playful spirit of the video echoed Porsche’s “Driven by Dreams” positioning perfectly — blending passion, legacy, and imagination into one memorable piece of branded content.
Creative Autonomy, Seamless Execution
From ideation to final delivery, we took creative ownership of the project, allowing Porsche Belgium to benefit from a high-quality, turn-key production with minimal operational load.