24H Le Mans, live session

Brand activation, Content creation, Event organisation, Event support, Photography, Story telling, Video creation

Client: Porsche Centre West-Vlaanderen

Date: June 15, 2024

Project Briefing

To celebrate Porsche’s participation in the legendary 24 Hours of Le Mans 2024, Porsche Centre West-Vlaanderen aimed to bring together motorsport enthusiasts in a meaningful and immersive way. The objective was to create a welcoming live viewing experience that would support the Porsche Penske Motorsport team, while also broadening the appeal to families, women, and younger fans — making motorsport more accessible and inclusive.

Our Approach

On June 16, 2024, we transformed the dealership into a vibrant event space for a special Le Mans live viewing experience. A large part of the showroom was cleared of vehicles to host the public, and a massive LED screen was installed to broadcast the start of the race in high quality. The event was designed as a family-friendly motorsport gathering, offering snacks, sweets, popcorn, and coffee for all guests — ensuring a warm and inclusive atmosphere.

The event was open to the public, free of charge, with a simple online registration system to manage attendance. From setup to content flow and hospitality coordination, we ensured that every guest — whether a hardcore fan or first-time visitor — felt part of the Porsche racing community.

Key Client Benefits

Community Engagement & Brand Loyalty
The event brought together a diverse audience around a shared passion, reinforcing Porsche Centre West-Vlaanderen’s role as a hub for both motorsport enthusiasts and local families.
Inclusive Brand Experience
By opening the doors to all ages and backgrounds, the event went beyond traditional car-focused activations and positioned Porsche as a welcoming and lifestyle-driven brand.
Smart Use of Dealership Space
Transforming the showroom into an event venue maximized the potential of the physical location — creating a new kind of customer experience without major investment.
Increased Visibility Through Free & Open Access
With a no-cost registration model, the event lowered the barrier to entry, attracting both existing clients and new faces, and increasing overall brand visibility in the region.